Published on December 28, 2019
A fellow by the name of Seth Godin is an American author, blogger, entrepreneur and former dot com business executive. In his blog, The Shortcut Crowd, as relates to marketing, he writes about the various segments of consumers — the careful, the traditional, the cutting edge and . . . those obsessed with short cuts.
Aaaah . . . “those obsessed with short cuts” . . . now, 𝘵𝘩𝘦𝘳𝘦’𝘴 a segment of the population that I meet every day! Chances are, you’re in that crowd. And chances are it hasn’t worked out for you.
Shortcuts come in all sizes and descriptions. They are an attempt to get you somewhere the easy way or to avoid something which you ought to face.
One of the ironies of the search for perhaps the most sought-after short cut in the world — the quick fix diet shtick for healthy, you’ll-never-gain-it-back-and-it-won’t-kill-you weight loss — is that even if there 𝙬𝙖𝙨 one, it wouldn’t work. It wouldn’t work because when it comes to making lifestyle changes that are affected by many decisions in the course of a day, a person needs to be in conscious control, completely vigilant—and not pursuing blind faith in some outside force.
When it comes to weight loss, all magic bullets and quick fixes are defeatist because their implicit message is that the person is powerless to change him- or herself. Magic bullets ALWAYS keep you dependent and helpless.
Whether in business (be it marketing, sales, operations or any other segment of running a business) or in life in general, there are no short cuts to ANY place worth going!