Introduction

head-shot-loriWeight★No★More℠ Diet Center was started by my mom, Gloria Darian, almost 30 years ago. She was always thin but experienced some menopausal weight gain and went to see a nutritionist. Not too long after that, at a time when she was tired of the Manhattan rat race, long work days and late-night subway rides home, she saw an ad for an entry level job at a local weight loss center in Brooklyn, and left a successful corporate staffing career to pursue her interest in healthy, effective, long-term weight loss. Simultaneously, she took a couple of adult education courses in nutrition and biology at a local community college. Over the next few years, however, it was the guidance and empowerment of motivational lecturers and authors, most notably Louise Hay, who not only guided my mom successfully through three bouts of cancer, but provided the basis for the personal, passionate, never-give-up kind of coaching she imparted to her clients. Her reputation grew well beyond the Brooklyn boundaries, and when the company she was working for closed, Weight★No★More℠ Diet Center was born to service the growing number of clients who relied on her. Today, at 85 years old, although retired from the day-to-day activities of the business, she still practices the life she has always preached to clients . . . and is slim and healthy and leads a very active life.

 

As for me, after six years of infertility treatments and multiple IVF procedures, I finally gave birth, at 42 years old, to a beautiful daughter in 1997 (hard to believe that baby graduated college two months ago!) . . . but I was also 193 pounds (and developed gestational diabetes in my second trimester, which thankfully disappeared after I gave birth)! A couple years later, after trying unsuccessfully to give my daughter a sibling, with my mom’s tough-love guidance and emotional support I lost 50 pounds in 7 months, and my own passion in weight loss and empowering others was born. I left a successful 23-year Manhattan corporate career to join my mom in the business that same year.  Today, at 64 years old, I too still practice the life I preach.

 

No “Introduction” page would be complete without acknowledging (and agreeing with) what some folks in “these here parts” say about me and that is, namely, that I’m tough. And that’s true. My clients lose weight in a no-bullshit zone because I challenge their acceptance of “I Can’t,” “I Won’t,” “I’m not,” and “I’ll never be.” I’m brutally honest, deficient in diplomacy skills and deaf to excuses, blame and victimhood.

 

But, am I successful at what I do? You betcha!

 

My polar opposite, in many ways, is Rosalie Shatzman, the manager of my Long Island office, in Hewlett, one of the “Five Towns” (Cedarhurst, Hewlett, Lawrence, Woodmere and Inwood). Like Danny DeVito and Arnold Schwarzenegger in Twins, we laugh at how opposite we are in many ways. Me, the blue jeans and T-shirts gal; she, beautiful suits every day. Me, the blue collar gal from Brooklyn, comfortable with F bombs; she, the prim and proper woman from the burbs. Me, barely got out of high school; she, college educated former teacher. Yet, here we are . . . she’s managed the office since the day we opened almost 15 years ago. She’s a pillar of her community, a rock-solid woman of integrity and honesty.

 

Is she successful at what she does? You betcha!

 

Not only does she service the orthodox communities of the Five Towns, but all throughout the tri-state area, across the U.S., as well as in Israel. She’s from the community, has the same lifestyle as the community, and understands the community, and practices what she preaches to clients, which is how she remains slim and healthy.

 

But, here’s what we have in common: An incredible passion to help people. And we love seeing the metamorphosis of clients as they go from miserable to happy; unhealthy to well; fat to fit; lethargic to energetic; withdrawn to socially engaged; from “I can’t do anything right” to “I can do anything I want;” from being large in a small world to seeing their world become larger as they become smaller. Nothing beats it.

 

All the services, tools and resources provided to clients are to educate, motivate, empower and inspire. And all clients, regardless of which office services them, have my cell phone number so they can call me outside normal business hours — whether to get questions answered, or for a pick-me-up, heart-to-heart refocusing conversation.

 

No business stays in business for almost 30 years by accident! We have reached that milestone because of a devotion to help people lose weight in a manner that resembles the way they can eat for the rest of their lives — from each of the food groups every day. We work with them to change long-held, deeply ingrained habits. New habits equal behavior modification. Behavior modification results in weight loss. We ask clients to change their focus from “I want to be lose weight” to “I want to get healthy.” From “This is what I’ve always done” to “Time to do things differently.” Clients achieve and maintain healthy weight loss through private counseling, personalized programs and the discipline, guidance, structure and accountability we provide.

 

The greatest compliment we receive — a referral — is also the best confirmation that what we do is special and, frankly, better than anyone else. Heartfelt thanks to our many clients and physicians who, over the decades, have referred and continue to refer friends, family, co-workers, and patients.

 

Lori Boxer, Director