Weight★No★More℠ Diet Center was started by my mom, Gloria Darian, almost 30 years ago. She was always thin but experienced menopausal weight gain and went to see a nutritionist. Not long after that, at a time when she was tired of the Manhattan rat race, long workdays and late-night subway rides home, she saw an ad for an entry level job at a local weight loss center in Brooklyn and left a successful corporate staffing career to pursue her interest in healthy, effective, long-term weight loss. Simultaneously, she took a couple of adult education courses in nutrition and biology at a local community college. Over the next few years, however, it was the guidance and empowerment of motivational lecturers and authors, most notably Louise Hay, who not only guided my mom successfully through three bouts of cancer, but provided the basis for the personal, passionate, never-give-up kind of coaching she imparted to her clients. Her reputation grew well beyond the Brooklyn boundaries, and when the company she was working for closed, Weight★No★More℠ Diet Center was born to service the growing number of clients who relied on her. Today, at 90 years old, although retired from the day-to-day activities of the business, she still practices the life she always preached to clients and is slim and healthy and leads a very active life.


As for me, currently 68 years “seasoned”, after six years of infertility treatments and multiple IVF procedures, I gave birth at 42 years old to a beautiful daughter in 1997, but I had also gained over 60 pounds (and developed gestational diabetes in my second trimester). A couple years later, after trying unsuccessfully to give my daughter a sibling, with my mom’s tough-love guidance and emotional support I lost 50 pounds in 7 months, and my own passion to empower others to lose weight loss was born. I left a successful 23-year Manhattan corporate career that same year to join my mom in the business in 2000, and we grew the practice to five locations with 15 employees. In early 2014, with my daughter a rising high school senior, we started visiting potential out-of-town colleges and universities to which she was hopeful to apply, and I made a major life decision: Since she would graduate in 2015, go on to who-knows-what-college-and-where, I knew I wanted to narrow my daily business operational responsibilities, have a much smaller geographical footprint, and greater flexibility to get away and visit with her whenever I chose over the upcoming four years. So, as one commercial lease came up for renewal at a time, I chose not to renew, thereby closing three offices over the next few years and the Long Island location in January of this year.


A major factor in my corporate success supporting Chairmen & CEOs, and now in my small business owner success, is that I am extremely organized, focused, and disciplined. I get a helluva lot done in my business and personal life because I prioritize what must get done, I’m clear about it, I say “no” to whatever or whomever must be told “no,” and I put my self-care above everyone and everything else. And I work very hard to impart that to clients and to help them do the same. I practice what I preach, both in terms of maintaining my weight loss and being organized and productive.


A final note: This “Introduction” page would not be complete without acknowledging (and agreeing with) what some folks in “these here parts” say about me and that is, namely, that I’m tough. And that’s true. My clients lose weight in a no-bullshit zone because I challenge their acceptance of “I Can’t,” “I Won’t,” “I’m not,” and “I’ll never be.” I’m brutally honest, deficient in diplomacy skills and deaf to excuses, blame and victimhood.


But am I successful at what I do? You betcha!


At Weight★No★More℠ Diet Center



All services, tools, web site resources and daily social media content is provided to clients to educate, motivate, empower and inspire. And all clients have phone access to me at any time. They can call outside normal business hours — whether to get questions answered, or for a pick-me-up, heart-to-heart refocusing conversation.


Weight★No★More℠ Diet Center is devoted to help people lose weight in a manner that resembles the way they can eat for the rest of their lives — from each of the food groups every day. I work with clients to change long-held, deeply ingrained habits. New habits equal behavior modification. Behavior modification results in weight loss. I ask clients to change their focus from “I want to be lose weight” to “I want to get healthy.” From “This is what I’ve always done” to “Time to do things differently.” Clients achieve and maintain healthy weight loss through private coaching, personalized programs and the discipline, guidance, structure and accountability I provide.


As with conquering any addiction or changing any bad habit, one’s journey to weight loss through diet and lifestyle change is a three-step approach:


• Acknowledge the need to do so.

• Accept that you can’t do it alone.

• Reach out to me for help.


No business stays in business for almost 30 years by luck or by accident! I must be doing something right.


Slimcerely yours℠,

Lori Boxer, Owner/Director